GE Samurai | Alex Anderson | Director Rep

Directed by Three Legged Legs

The GE Imagination Theater campaign was developed at BBDO New York by executive creative directors Don Schneider and Greg Hahn, creative director Scott Kaplan, associate creative director/art director Kathleen Van Hoff, and executive producer Peter Feldman.

The four shorts were produced from 159 scripts submitted by “the 100 creative people of the entire agency, not just those who work on the G.E. account,” said David Lubars, chairman and chief creative officer for the BBDO North American operations.